November 9, 2023

The Hidden Force More Influential Than Any Discount

Competing on price is a race to the bottom. Build a powerful brand story that connects emotionally with customers instead. In the world of online retail, pricing strategies can make or break your business. Do you compete on being the cheapest? Or do you differentiate with value? I believe focusing on your brand story is […]

One of the Most Overlooked Psychological Triggers Behind Abandoned Carts

Conversion

Online shopping provides unparalleled convenience. With just a few clicks, we can browse products, add items to our cart, and purchase anything our heart desires. But despite this convenience, abandoning online shopping carts is an all-too-common occurrence. Research from Baymard Institute shows that the average cart abandonment rate is 69.57%. That’s brutal. As an online

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