Why Your Checkout Flow Is Costing You Millions – And The 3-Click Rule No One Talks About
A couple weeks ago, I was consulting with a DTC brand that had all the right ingredients – solid traffic, a beautifully branded site, strong customer LTV. But something wasn’t adding up. Despite their stellar funnel, conversion was plateauing. So I did something I typically do in these scenarios: I bought something. Ten minutes later, […]