Why One Channel Will Always Plateau in E-commerce (And What to Do Next)
I spoke with a friend a couple weeks ago who said, “TikTok is crushing it for us right now, but I’m worried about what happens when it stops working.” He’s not being paranoid. He’s being realistic. The truth is, every acquisition channel in e-commerce will eventually plateau. It doesn’t matter if it’s TikTok, Meta, email, affiliates, […]
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