If you’re anything like some of the brands I’ve worked with, you live and breathe testing and optimizing your conversions. But often, the focus is more on the technical side of landing page design or our analytics data, rather than the actual words on the page. The truth is, copywriting is where the magic happens. […]
The Art of Persuasion: Crafting Copy for SEO Success or Paid Ads Read More »
What I’ve seen time and again with the ecommerce brands I work with is the power of loyalty programs to create lasting connections with customers. Some do it with free gifts, others with shipping method upgrades, but few are tapping into what I consider to currently be the cream of the crop in terms of
The Ultimate Loyalty Perk Few Brands Leverage Read More »
In my opinion, one of the most effective yet overlooked strategies for building loyalty and driving sales is creating an engaged community around your ecommerce brand. One powerful way to do this is by tapping into the power of social connections. Humans are wired to want to belong. When you create spaces for customers to
Ways To Turn Customers Into Devoted Brand Advocates With Community Read More »
If you run an ecommerce store, you know how important search engine optimization (SEO) is. Ifyou follow the buzz, you may spend way too much time tracking keyword positions and not enough time on what really matters. Let me let you in on a little secret: keyword tracking is overrated in terms of ecommerce. What
Forget Keyword Tracking – Here’s What Really Matters for ecommerce SEO Read More »
Starting an online store can feel overwhelming. With so much competition, how do you stand out from the crowd? The good news is that differentiation doesn’t have to break the bank. In fact, some of the most effective tactics cost next to nothing to implement. In this article, I’ll share five budget-friendly strategies for making
Stand Out or Get Left Behind: 5 Clever Tactics to Make Your Store Shine Read More »
Cart abandonment is a revenue-killing factor that affects all brands. I’ve seen rates get as high as 70% for certain brands. As an ecommerce business owner, those abandoned carts directly hit your bottom line. Here’s some good news – with some strategic tweaks you can turn those exit clicks into sales. Why Online Shoppers Abandon
70% of Your Customers are Bailing: Here’s the Fix Read More »
It should come as no surprise that the checkout process is one of the most critical parts of the customer journey. If it’s confusing, complicated or lengthy, you run the risk of shoppers abandoning their carts, which directly impacts your bottom line. As an ecommerce business owner, you need to ensure you provide customers with
Checkout Funnels Leaking Money? Plug Them With These 6 Fixes Read More »
In my experience working with brands, keeping customers coming back is crucial for long-term success. Here, I want to reveal some of the best retention tactics I’ve seen being deployed by leading online retailers. By implementing even a few of these hacks, you can transform one-time buyers into loyal, lifetime patrons. Welcome New Customers Make
The Loyalty Ladder: 25 Hacks Smart Brands Use to Climb from Sale to Superfan Read More »
Capturing the attention of Gen Z shoppers is no easy feat. Their standards are high, their BS meters are strong, and their social media savviness unparalleled. But the rewards for those who authentically connect with this generation’s discerning tastes are great. A recent report by Blake Droesch on Nov. 20 of this year confirms what
How to Hook Gen Z Shoppers with Social Selling Read More »
As an ecommerce business owner, you likely have a vast customer database full of potential high lifetime value shoppers. But how do you systematically pinpoint your VIP buyers? In this article, I’ll share tactics I’ve used to help brands segment customers, spotlight the cream of the crop, and optimize marketing efforts to keep them delightfully
How to Uncover Your Best Customers Hidden in Plain Sight Read More »
