Josh

One Little Thing You Can Do to Get Customers Hooked on Your Store

Loyalty

Introduction Retaining customers is critical for any ecommerce business. While factors like good products and fair prices are essential, there is one unexpected driver of customer retention that many overlook – the post-purchase experience. In this article, I’ll explain why the post-purchase experience is so vital for customer retention and share tips on how you […]

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From Data Drowning to Insights: Transform Your Ecommerce Analytics Approach

Analytics

I feel ecommerce analytics has come a long way in the past decade. What was once a manual, reactive reporting function has evolved into a sophisticated capability to extract predictive insights and enable automation. As an ecommerce merchant, you’re likely familiar with pulling standard reports to check on business health. But to truly compete today,

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The Tortoise Mindset: How Slow Growth Wins the Race for Ecommerce Brands

Traffic

Growth is always exciting for online retail. As an online retailer, it’s tempting to want to scale up as quickly as possible. However, slower organic growth is often better long-term than rapid, potentially unsustainable growth. In this article, my goal is to explain why I believe this to you. Focus on high-quality products and customers

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Persuasive Copy vs. High-Quality Images: What’s Better for Conversion Optimization?

Conversion

Driving conversions is imperative for ecommerce businesses to succeed online. But what converts a browser into a buyer – compelling copy or high-quality images? The truth is you need both. In this article, we’ll explore tips for optimizing copy and visuals on your ecommerce site to boost conversions. Write Copy That Speaks Directly to Your

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Google Analytics vs Adobe Analytics: What Provides Better Ecommerce Insights?

Analytics

Online stores have access to a wealth of customer data that can provide valuable insights into how to improve the shopping experience and increase sales. But with so many analytics platforms to choose from, how do you know which one is right for your ecommerce business? From personal experience, big brands I’ve worked with typically

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Optimizing Ecommerce Landing Pages for Mobile vs. Desktop

Conversion

One thing I’ve noticed in recent years is more and more consumers are making purchases directly from their smartphones or tablets instead of desktop computers. In fact, according to Emarketer’s Insider Intelligence, 2023 global mcommerce sales are predicted to reach $415.93 billion, accounting for 6% of retail sales. As an ecommerce retailer, it’s essential to

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Why Some Loyalty Programs Don’t Foster Loyalty for Ecommerce Brands

Loyalty

Loyalty programs are staples of airlines, hotels, and grocery stores. So it’s tempting to think they’re the key to loyalty for online stores too. But simply porting over a points-based program from the offline world often fails to make customers truly loyal. In this article, I’ll explain why loyalty programs can fall short in ecommerce

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The Evolving Role of Paid Social Ads for Ecommerce

Traffic

Online shopping has exploded in popularity over the last decade. As consumer behavior shifts towards making more purchases online, ecommerce businesses have had to adapt their marketing strategies. One of the most important channels to leverage is paid social media advertising. Platforms like Facebook and Instagram provide highly targeted promotion opportunities to connect with potential

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