Josh

I recall an instance with an old client who confessed something wild: Their brand, a fast-growing DTC apparel company, was losing thousands of dollars per week due to inventory sync issues between their ERP and Shopify. Their team had been manually reconciling inventory across platforms, but overselling, stockouts, and backorder nightmares were still slipping through the cracks. […]

A friend of mine recently asked me, “What’s the next big frontier in e-commerce that nobody is talking about?” I paused. Not because I didn’t have an answer, but because my answer was one that most people tend to overlook. It’s not the latest AI-powered ad-buying hack. It’s not another social media algorithm trick. It’s

A few months ago, I was browsing an online store late at night, attempting to buy a gift for a friend. The site looked great: modern design, intuitive layout, and gorgeous product photos. But then I tried to navigate the checkout process using only my keyboard. It was like trying to sprint through knee-deep mud.

Switching your e-commerce platform isn’t just a technical challenge – it’s a business transformation. Not too long ago, I helped a client transition from Salesforce Commerce Cloud to Shopify, and I want to pull back the curtain on what that process really looks like. Spoiler: it’s not as simple as copying and pasting your product

If you’ve ever searched for “pants” and the store showed you everything but trousers, you’ve experienced the hidden challenges of e-commerce synonym management. On the surface, it seems simple: just create lists of related words and let the algorithm handle the rest. But the reality is far more complex. In this issue, we’re diving deep on ways

Behind the Screens Scaling Your E-Commerce Platform Without Sacrificing Speed We’re in an era where “scaling” has become synonymous with “complicating.” New tools, plugins, and workflows promise to handle every aspect of your e-commerce business: inventory management, customer engagement, A/B testing, and beyond. But here’s the catch: more complexity doesn’t always mean more efficiency. In

E-commerce is evolving faster than ever, and with 2025 on the horizon, it’s time to rethink what “optimization” really means for your site. Spoiler: It’s no longer just about page speed and product descriptions. We’re entering an era where user experience (UX), personalization, and AI-driven insights will define success. Yet, most businesses are still optimizing

Think about the last time you interacted with an app or website that felt cluttered. Maybe it was endless scrolls of content, a bloated navigation menu, or just too much going on in a single view. Now, ask yourself: Did you enjoy the experience? Did you find what you were looking for easily? Here’s the

Every ambitious e-commerce business eventually hits a wall. It’s not marketing, design, or even product quality that causes the stall – it’s operations. You can only process so many orders, manage so many suppliers, and update so many product listings before your team starts to feel the strain. Here’s the kicker: most businesses try to

The other day, I spoke with a founder struggling to boost their revenue. They’d invested heavily in Conversion Rate Optimization (CRO) strategies and Search Engine Optimization (SEO) efforts – but the two weren’t playing nicely together. Sound familiar? It’s a problem many businesses face, but few recognize: CRO and SEO aren’t rivals; they’re partners. When