Josh

Are you relying on the same old tactics to keep your customers coming back? Many brands are, but here’s the thing – sticking to conventional strategies might just leave you in the dust. Today, we’re diving into some controversial techniques for customer retention that are shaking up the industry. By the end of this issue, […]

Today, we’re diving into a topic that’s wreaking havoc on e-commerce businesses across the board: discounting. While it might seem like a quick fix to boost sales, discounting can actually be a silent killer for your brand. Let’s explore why this is and what you can do about it. The Hidden Costs of Discounting On the

Today, we’re diving into something very critical for e-commerce businesses: transitioning from third-party cookies to first-party data. With privacy regulations tightening and major browsers phasing out third-party cookies, it’s essential to pivot your data strategy to maintain customer insights and drive personalized experiences. If you’re unaware of what’s going on and how it will impact

In this week’s edition of Behind the Screens, we’re tackling a crucial aspect of e-commerce: fraud prevention. With the rise of online shopping, fraud has become a significant threat.  It’s a scary thing to deal with (and I definitely have personal experience to back that up), but we’ll explore tools and strategies to minimize risk and protect your business. Let’s

This week, we’re diving into a topic that’s crucial for e-commerce success but often gets overlooked until it’s too late: Handling high traffic events. Specifically, preparing for those massive spikes during sales or promotions. Is it stressful? Absolutely. But here’s the thing: with the right preparation, you can turn these high-traffic events into goldmines rather

Today, I wanted to discuss something I’ve heard many talk about, but few people actually execute on: Strategic Partnerships. While everyone is focusing on marketing and sales techniques, strategic partnerships are the uncharted goldmines that could significantly propel your business forward. Let’s get into it. The Insight: The Power of Strategic Partnerships Many e-commerce brands overlook

This week, we’re zeroing in on what so many brands have, but do nothing with: Data analytics. Mainly, Google Analytics (since virtually everyone I’ve worked with uses it). Is it boring? For some, sure it is. But here’s the deal: with the right data, you’re no longer shooting in the dark; you’re making informed decisions that drive sales up and keep customers coming back.

This week, we’re diving into the nitty-gritty of your e-commerce site: the checkout flow. Because let’s face it, there’s nothing more tragic than a customer bailing at the finish line. It’s a sad thing to witness, and I’m hoping the stuff covered here will help prevent some of that! Let’s get started, shall we? The

Today, we’re going to unpack a set of strategies that might just be your golden ticket to boosting your store’s average order value: cross-selling and upselling. These aren’t just buzzwords; they are proven tactics that can significantly enhance your revenue per customer. I’ve seen people at all different levels understand these two tactics, so I’m going

This week, we’re venturing into a less explored, yet incredibly potent area of digital marketing: the world of micro-influencers. While everyone’s chasing big names, I’m here to tell you why smaller can be better, especially for boosting your online retail brand. Understanding Micro-Influencers: Small but Mighty First off, let’s define ‘micro-influencer.’ These are individuals with