Josh

Today, we’re venturing into an often-overlooked yet crucial territory: Maximizing visibility and engagement on your product pages. So many brands run into the problem of seeing visitors bail on product pages, and I felt this week would be a good time to discuss how various brands have overcome this hurdle. Let’s get into it. The […]

Today, I wanted to dive into a critical issue plaguing the e-commerce world: return fraud and abuse. As online shopping grows, so do the challenges associated with returns. I’ve worked with clients facing this exact problem, and I want to share with you how to safeguard your business from these fraudulent practices. Understanding the Problem

In today’s edition of Behind the Screens, we’re diving deep into a topic that few talk about, but is significantly essential: Accessibility. It’s more than just a buzzword; it’s a crucial factor in creating an inclusive shopping experience for all. Let me take you through a journey I embarked on with one of my clients, illustrating the

Today, I wanted to unravel the mysteries of A/B Testing — a powerful tool that’s as much an art as it is science. What is A/B Testing? Imagine you’re at a crossroads: decision A or decision B. Which path leads to success? That’s where A/B Testing comes in. It’s like having a crystal ball, but

Have you ever wondered why some visitors to your e-commerce store leave just before completing their purchase? It’s a frustrating reality, but understanding and addressing common checkout pitfalls can significantly boost your conversion rates. This week, we’ll explore common pitfalls and how to avoid them, ensuring a smoother checkout experience for your customers. The Checkout

I’ve heard from people interested in creating their online store but have no idea where to start. I’ve also heard from others who have an idea but are unsure if there is market demand for it. To help answer these questions, we will dive into a crucial aspect of building a successful online store –

Today, I’m inviting you to join me on a journey through the art of sensory language. It’s not just any journey, though. It’s one that will transform your approach to creating immersive, compelling, and ultimately successful copy. And this isn’t just for advertisements – it can be used for your product descriptions, blog posts, or

In the world of e-commerce, understanding the psychology of your customers is just as important as knowing the latest digital marketing trends. After all, it’s not just about driving traffic to your website; it’s about converting that traffic into sales. That’s where the psychology of influence comes in. In this week’s newsletter, I’ll dive into

In the competitive world of e-commerce, standing out without breaking the bank is essential. You might think that significant marketing success requires a hefty budget, but that’s not always true. In my experience, some of the most effective ecommerce marketing strategies cost nothing, yet deliver surprising results. In this week’s newsletter, I want to discuss

Read Time: 5 minutes Inflation. It’s a word that can keep merchants awake at night, but we all need to accept it. Understanding how consumer spending patterns change during these times can be your secret weapon. If you think like a consumer, it can be leveraged to generate more sales. That said, today’s newsletter is all