With giant retailers raising the bar with 1-day or even same-day deliveries, providing fast shipping is continuing to be crucial for keeping customers happy and driving more repeat purchases. However, as a smaller company, it is nearly impossible to match the shipping speeds that giant retailers offer. Obviously, no one has an operating budget to […]
Speedy Delivery: How To Compete with the Giants Read More »
In my 10+ years in ecommerce, I’ve learned that standing out is both an art and a science. Blending human creativity with AI’s precision can spark magic. In today’s issue, I want to share some tips to utilize AI to upgrade your ecommerce content and strategy. When applied properly, these tactics can help you better
Unleashing the Power of AI to Boost Your Ecommerce Strategy Read More »
Voice search has evolved from a novelty to a necessity in modern ecommerce. By 2024, half of all searches will be voice-activated – a staggering shift in consumer behavior requiring immediate adaptation from online businesses. What strategies can help you capitalize on this revolution? I have identified seven crucial areas to optimize for voice search
The Voice Search Revolution in Ecommerce Read More »
Estimated reading time: 2.5 minutes In my experience, the key to boosting online sales is mapping out an effective purchase funnel that seamlessly guides each shopper from awareness to conversion. When designed intentionally, your ecommerce funnel both attracts qualified traffic and persuades visitors to buy once they hit your site. It’s the backbone of any successful
From Strangers To Customers: How To Build an Ecommerce Sales Funnel That Converts Read More »
Abandoned shopping carts are one of the biggest issues facing ecommerce stores today. As an online business owner, few things are more frustrating than spending time and money driving traffic to your site, only to see shoppers bail out at the last second. According to statistics, the average cart abandonment rate is around 70%. That
Estimated reading time: 4.5 minutes The ecommerce landscape moves fast. Brand loyalty seems fleeting. Consumers have endless options to choose from. So how do you stand out and grow in such a crowded space? To figure that out, I thought it would be an appropriate time to look at 5 of the fastest-growing brands of 2023.
The Breakout Stars of 2023: What This Year’s Hottest Brands Can Teach You Read More »
Search engine optimization (SEO) is crucial for any ecommerce business looking to drive more traffic, leads, and sales online. As an ecommerce store owner, implementing SEO best practices should be high on your priority list. Through working with various brands over the years, I’ve seen firsthand how dramatically SEO can impact visibility and bottom-line revenue
Points or Tiers? How to Choose the Right Ecommerce Loyalty Program I believe implementing an effective loyalty program is one of the best ways to increase customer lifetime value. The question is how do you know whether a points-based or a tier-based model is better for your ecommerce business? In short, there are pros and
Points or Tiers? How to Choose the Right Ecommerce Loyalty Program Read More »
We all know that photos sell. But words still matter – especially when someone lands on your product page. Your product description needs to convince visitors to add that item to their cart with persuasive copywriting. In this post, I’ll share some tips on what I’ve seen work to boost ecommerce conversion rates. Follow these
Hack Your Way to Higher Conversions With Magnetic Product Copywriting Read More »
As an ecommerce business owner, I know how overwhelming all the analytics and data can be. It’s so easy to get buried trying to measure everything when only a handful of key metrics really matter. These ecommerce KPIs are the vital signs of your business’s health that provide actionable insights to spur growth. If you
Lost in Data? Here’s the Only 5 Ecommerce Metrics That Actually Matter Read More »
