Newsletter

Switching your e-commerce platform isn’t just a technical challenge – it’s a business transformation. Not too long ago, I helped a client transition from Salesforce Commerce Cloud to Shopify, and I want to pull back the curtain on what that process really looks like. Spoiler: it’s not as simple as copying and pasting your product […]

If you’ve ever searched for “pants” and the store showed you everything but trousers, you’ve experienced the hidden challenges of e-commerce synonym management. On the surface, it seems simple: just create lists of related words and let the algorithm handle the rest. But the reality is far more complex. In this issue, we’re diving deep on ways

Behind the Screens Scaling Your E-Commerce Platform Without Sacrificing Speed We’re in an era where “scaling” has become synonymous with “complicating.” New tools, plugins, and workflows promise to handle every aspect of your e-commerce business: inventory management, customer engagement, A/B testing, and beyond. But here’s the catch: more complexity doesn’t always mean more efficiency. In

E-commerce is evolving faster than ever, and with 2025 on the horizon, it’s time to rethink what “optimization” really means for your site. Spoiler: It’s no longer just about page speed and product descriptions. We’re entering an era where user experience (UX), personalization, and AI-driven insights will define success. Yet, most businesses are still optimizing

Think about the last time you interacted with an app or website that felt cluttered. Maybe it was endless scrolls of content, a bloated navigation menu, or just too much going on in a single view. Now, ask yourself: Did you enjoy the experience? Did you find what you were looking for easily? Here’s the

Every ambitious e-commerce business eventually hits a wall. It’s not marketing, design, or even product quality that causes the stall – it’s operations. You can only process so many orders, manage so many suppliers, and update so many product listings before your team starts to feel the strain. Here’s the kicker: most businesses try to

The other day, I spoke with a founder struggling to boost their revenue. They’d invested heavily in Conversion Rate Optimization (CRO) strategies and Search Engine Optimization (SEO) efforts – but the two weren’t playing nicely together. Sound familiar? It’s a problem many businesses face, but few recognize: CRO and SEO aren’t rivals; they’re partners. When

Let’s set the scene: You’ve built a beautiful e-commerce store. The products are fantastic, the homepage is sleek, and your ad campaigns are driving traffic like never before. But… your sales? Not exactly following suit. Sound familiar? This is the silent killer of most e-commerce businesses: a leaky conversion funnel. Traffic flows in, but somewhere

Shopify Plus is a powerhouse for scaling eCommerce, but here’s a secret: not every problem requires a “cutting-edge” custom solution. This week, I spoke with an agency owner whose client was grappling with a familiar issue: a heavily customized Shopify Plus store. What started as a strategy to “stand out” had spiraled into a maintenance

Earlier this week, I was chatting with a director who runs a mid-sized e-commerce business (roughly 6-figures weekly revenue). Despite impressive sales growth, they noticed a troubling pattern: After digging into the issue, the culprit was clear: their API layer wasn’t keeping up with their growth. Sound familiar? APIs are the silent workhorses of any