Newsletter

Efficiently managing customer acquisition costs is the holy grail of DTC success. But while platform ad costs get all the attention, most brands aren’t looking at the hidden expenses eating away at their CAC. Here’s how to find those overlooked costs and fix them. The Mirage of “Optimized” CAC Many large DTC brands have a […]

When you think about increasing your Average Order Value (AOV) in e-commerce, you probably imagine tactics like upselling, cross-selling, or offering free shipping. While these are effective, they’re far from the only strategies you can employ. Today, I want to walk you through some unconventional ways to boost your AOV that most e-commerce brands are either underusing

Earlier this week, I had an insightful conversation with a founder who swore by testimonials for driving customer retention. But is that really the best approach? As more brands tap into the power of user-generated content, a burning question emerges: What’s more effective for customer retention – customer reviews or testimonials? Let’s dive into what

After being gone a few weeks and having a bit of a tech detox (very much needed), I thought a good intro back is to discuss something I surprisingly hear little about in e-com: landing pages, which I like to think of as unsung heroes. I recently spoke with a store owner who had a

Cart abandonment is the silent killer of online sales. You’ve done the hard work – attracting customers, getting them to fill up their carts, and then… they disappear. It’s frustrating, right? But here’s the thing: there’s a simple rule that can significantly reduce cart abandonment, and it’s something most businesses overlook. This isn’t about flashy

When it comes to e-commerce, small changes can lead to big wins. But figuring out which changes will have the most impact can be a challenge. That’s where A/B testing comes in. In this edition of Behind the Screens, we’re diving into the top elements you should consider A/B testing on your e-commerce website. If you’re

If you’re in the e-commerce space, you’ve probably heard the term Customer Lifetime Value (CLV) tossed around quite a bit. But how often do you see it being actively used to drive retention strategies? The truth is, not nearly enough. While many brands chase new customer acquisitions, they overlook the goldmine they already have –

Behind the Screens For many e-commerce businesses, the go-to strategy for building a customer base revolves around aggressive marketing, discounts, and free shipping. But what if I told you that the key to cultivating a loyal customer base lies in doing the exact opposite? Over the last year, I’ve analyzed a range of e-commerce brands,

Customer retention is often the Achilles’ heel for e-commerce businesses. While discounts and promotions are a popular way to keep customers coming back, they can also erode profit margins and devalue your brand. So, how can you boost customer loyalty without slashing prices? Today, I’m going to share some effective, lesser-known strategies that you can

This week, we’re exploring a key strategy that can make or break your e-commerce promotions: choosing between mega- and micro-influencers. Both have their unique strengths, but leveraging them effectively can amplify your brand’s reach and impact. The Basics: Mega-Influencers vs. Micro-Influencers Mega-influencers are the celebrities of social media, often boasting millions of followers. Their massive