Newsletter

Today, I wanted to discuss something I’ve heard many talk about, but few people actually execute on: Strategic Partnerships. While everyone is focusing on marketing and sales techniques, strategic partnerships are the uncharted goldmines that could significantly propel your business forward. Let’s get into it. The Insight: The Power of Strategic Partnerships Many e-commerce brands overlook […]

This week, we’re zeroing in on what so many brands have, but do nothing with: Data analytics. Mainly, Google Analytics (since virtually everyone I’ve worked with uses it). Is it boring? For some, sure it is. But here’s the deal: with the right data, you’re no longer shooting in the dark; you’re making informed decisions that drive sales up and keep customers coming back.

This week, we’re diving into the nitty-gritty of your e-commerce site: the checkout flow. Because let’s face it, there’s nothing more tragic than a customer bailing at the finish line. It’s a sad thing to witness, and I’m hoping the stuff covered here will help prevent some of that! Let’s get started, shall we? The

Today, we’re going to unpack a set of strategies that might just be your golden ticket to boosting your store’s average order value: cross-selling and upselling. These aren’t just buzzwords; they are proven tactics that can significantly enhance your revenue per customer. I’ve seen people at all different levels understand these two tactics, so I’m going

This week, we’re venturing into a less explored, yet incredibly potent area of digital marketing: the world of micro-influencers. While everyone’s chasing big names, I’m here to tell you why smaller can be better, especially for boosting your online retail brand. Understanding Micro-Influencers: Small but Mighty First off, let’s define ‘micro-influencer.’ These are individuals with

Today, we’re venturing into an often-overlooked yet crucial territory: Maximizing visibility and engagement on your product pages. So many brands run into the problem of seeing visitors bail on product pages, and I felt this week would be a good time to discuss how various brands have overcome this hurdle. Let’s get into it. The

Today, I wanted to dive into a critical issue plaguing the e-commerce world: return fraud and abuse. As online shopping grows, so do the challenges associated with returns. I’ve worked with clients facing this exact problem, and I want to share with you how to safeguard your business from these fraudulent practices. Understanding the Problem

In today’s edition of Behind the Screens, we’re diving deep into a topic that few talk about, but is significantly essential: Accessibility. It’s more than just a buzzword; it’s a crucial factor in creating an inclusive shopping experience for all. Let me take you through a journey I embarked on with one of my clients, illustrating the

Today, I wanted to unravel the mysteries of A/B Testing — a powerful tool that’s as much an art as it is science. What is A/B Testing? Imagine you’re at a crossroads: decision A or decision B. Which path leads to success? That’s where A/B Testing comes in. It’s like having a crystal ball, but

Have you ever wondered why some visitors to your e-commerce store leave just before completing their purchase? It’s a frustrating reality, but understanding and addressing common checkout pitfalls can significantly boost your conversion rates. This week, we’ll explore common pitfalls and how to avoid them, ensuring a smoother checkout experience for your customers. The Checkout