Newsletter

I’ve heard from people interested in creating their online store but have no idea where to start. I’ve also heard from others who have an idea but are unsure if there is market demand for it. To help answer these questions, we will dive into a crucial aspect of building a successful online store – […]

Today, I’m inviting you to join me on a journey through the art of sensory language. It’s not just any journey, though. It’s one that will transform your approach to creating immersive, compelling, and ultimately successful copy. And this isn’t just for advertisements – it can be used for your product descriptions, blog posts, or

In the world of e-commerce, understanding the psychology of your customers is just as important as knowing the latest digital marketing trends. After all, it’s not just about driving traffic to your website; it’s about converting that traffic into sales. That’s where the psychology of influence comes in. In this week’s newsletter, I’ll dive into

In the competitive world of e-commerce, standing out without breaking the bank is essential. You might think that significant marketing success requires a hefty budget, but that’s not always true. In my experience, some of the most effective ecommerce marketing strategies cost nothing, yet deliver surprising results. In this week’s newsletter, I want to discuss

Read Time: 5 minutes Inflation. It’s a word that can keep merchants awake at night, but we all need to accept it. Understanding how consumer spending patterns change during these times can be your secret weapon. If you think like a consumer, it can be leveraged to generate more sales. That said, today’s newsletter is all

With giant retailers raising the bar with 1-day or even same-day deliveries, providing fast shipping is continuing to be crucial for keeping customers happy and driving more repeat purchases. However, as a smaller company, it is nearly impossible to match the shipping speeds that giant retailers offer. Obviously, no one has an operating budget to

Voice search has evolved from a novelty to a necessity in modern ecommerce. By 2024, half of all searches will be voice-activated – a staggering shift in consumer behavior requiring immediate adaptation from online businesses. What strategies can help you capitalize on this revolution? I have identified seven crucial areas to optimize for voice search

Estimated reading time: 2.5 minutes In my experience, the key to boosting online sales is mapping out an effective purchase funnel that seamlessly guides each shopper from awareness to conversion. When designed intentionally, your ecommerce funnel both attracts qualified traffic and persuades visitors to buy once they hit your site. It’s the backbone of any successful

Estimated reading time: 4.5 minutes The ecommerce landscape moves fast. Brand loyalty seems fleeting. Consumers have endless options to choose from. So how do you stand out and grow in such a crowded space? To figure that out, I thought it would be an appropriate time to look at 5 of the fastest-growing brands of 2023.