Search engine optimization (SEO) is crucial for any ecommerce business looking to drive more traffic, leads, and sales online. As an ecommerce store owner, implementing SEO best practices should be high on your priority list. Through working with various brands over the years, I’ve seen firsthand how dramatically SEO can impact visibility and bottom-line revenue […]
If you’re anything like some of the brands I’ve worked with, you live and breathe testing and optimizing your conversions. But often, the focus is more on the technical side of landing page design or our analytics data, rather than the actual words on the page. The truth is, copywriting is where the magic happens.
The Art of Persuasion: Crafting Copy for SEO Success or Paid Ads Read More »
What I’ve seen time and again with the ecommerce brands I work with is the power of loyalty programs to create lasting connections with customers. Some do it with free gifts, others with shipping method upgrades, but few are tapping into what I consider to currently be the cream of the crop in terms of
The Ultimate Loyalty Perk Few Brands Leverage Read More »
In my opinion, one of the most effective yet overlooked strategies for building loyalty and driving sales is creating an engaged community around your ecommerce brand. One powerful way to do this is by tapping into the power of social connections. Humans are wired to want to belong. When you create spaces for customers to
Ways To Turn Customers Into Devoted Brand Advocates With Community Read More »
Cart abandonment is a revenue-killing factor that affects all brands. I’ve seen rates get as high as 70% for certain brands. As an ecommerce business owner, those abandoned carts directly hit your bottom line. Here’s some good news – with some strategic tweaks you can turn those exit clicks into sales. Why Online Shoppers Abandon
70% of Your Customers are Bailing: Here’s the Fix Read More »
Capturing the attention of Gen Z shoppers is no easy feat. Their standards are high, their BS meters are strong, and their social media savviness unparalleled. But the rewards for those who authentically connect with this generation’s discerning tastes are great. A recent report by Blake Droesch on Nov. 20 of this year confirms what
How to Hook Gen Z Shoppers with Social Selling Read More »
The holidays are almost here, and that means it’s time to start preparing for the biggest sales event of the year – Black Friday and Cyber Monday. This is the Superbowl of online retail, your chance to capture the attention of deal-seeking customers and drive record sales. But simply slashing prices won’t cut it. To
Black Friday Domination: Inside Secrets for Record-Breaking Online Sales Read More »
One concern I commonly hear from brands over the years that their ecom site is too slow. If you share that same concern, you’re not alone. Sluggish load times are a common frustration for online retailers. Slow speeds hurt conversion rates, create a poor user experience, and negatively impact SEO. How much does site speed
How Iconic Brands Improve Their Ecommerce Website Speed Read More »
